There are various methods for understanding user experiences, but many of these focus on explicit and not implicit aspects. Teasing Apart, Piecing Together (TAPT) is a method that was developed to understand and redesign experiences, crossing web / non-web boundaries [9]. This paper presents a case study of its repurposing towards understanding online experiences more deeply, in this case considering playful location-based uses of the mobile web. The approach is to use TAPT to elicit key words from expert users, before conducting a meta-analysis of the results. This process is referred to as TAGMA, Teasing Apart with Groups and Meta-Analysis. This paper describes and reflects on the process used.