The Effect of User Features on Churn in Social Networks
author: Marcel Karnstedt,
DERI Galway, National University of Ireland, Galway
published: July 19, 2011, recorded: June 2011, views: 3712
published: July 19, 2011, recorded: June 2011, views: 3712
Slides
Related content
Report a problem or upload files
If you have found a problem with this lecture or would like to send us extra material, articles, exercises, etc., please use our ticket system to describe your request and upload the data.Enter your e-mail into the 'Cc' field, and we will keep you updated with your request's status.
Description
Social sites and services rely on the continuing activity, good will and behaviour of the contributors to remain viable. There has been little empirical study of the mechanisms by which social sites maintain a viable user base. Such studies would provide a scientific understanding of the patterns that lead to user churn (i.e. users leaving the community) and the community dynamics that are associated with reduction of community members { primary threats to the sustainability of any service. In this paper, we explore the relation between a user's value within a community - constituted from various user features - and the probability of a user churning.
Link this page
Would you like to put a link to this lecture on your homepage?Go ahead! Copy the HTML snippet !
Write your own review or comment: