Chris Anderson
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Chris Anderson is Editor-in-Chief of Wired magazine, a position he took in 2001. Since then he has led the
magazine to six National Magazine Award nominations, winning the prestigious top prize for General
Excellence in 2007 and in 2005, a year in which he was also named Editor of the Year by Advertising Age
magazine. He is the author of New York Times bestselling book The Long Tail: Why the Future of Business is
Selling Less of More, which was published in 2006, and runs a blog on the subject at In 2007
he was named one of the “Time 100,” the newsmagazine’s list of the 100 men and women whose power,
talent or moral example is transforming the world.
Previously, he was at The Economist, where he served as U.S. Business Editor, Asia Business Editor (based
in Hong Kong); and Technology Editor. He started The Economist’s Internet coverage in 1994 and directed
its initial web strategy. Mr. Anderson's media career began at the two premier science journals, Nature and
Science, where he served in several editorial capacities. Prior to that he worked as a researcher at Los
Alamos National Laboratory’s meson physics facility and served as research assistant to the Chief Scientist
of the Department of Transportation. He holds a Bachelor of Science degree in Physics from George
Washington University and studied Quantum Mechanics and Science Journalism at the University of
California at Berkeley.


invited talk
flag Calculating Latent Demand in the Long Tail
as author at  Invited talks,