Location: EU Supported » ACTIVE - Enabling the Knowledge Powered Enterprise » ACM 17th Conference on Information and Knowledge Management (CIKM), Napa Valley 2008 » Sessions

Practical Guide to Controlled Experiments on the Web: Listen to Your Customers not to the HiPPO

author: Ron Kohavi, Microsoft Research
published: Nov. 19, 2008,   recorded: October 2008,   views: 8707
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Reviews and comments:

Comment1 Mark Liu, May 6, 2009 at 8:17 a.m.:

I feel that what was displayed in this video concerning website testing is an excellent strategy to implement in one's own shopping cart site. Even though the content in the video was a little difficult to follow along, I have to say that website testing is a tactic that is new to me and is an area I will experiment more with.

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