CLARIN, as a European research infrastructure, has successfully established a base technical and social structure and nicely positioned itself in a broad Digital Humanities agenda in Europe. However, it seems that its technical development is not adequately built upon a proper cycle of PDCA (Plan-Do-Check-Act). In particular, it is surprising that there has been limited amount of user evaluation activities for the improvement of the technical services. This article tries to statistically and scientifically illustrate the landscape of the user evaluation in detail. It will scrutinize the trend of the web traffic and user behavior of CLARIN over the last two years in order to review the value of current services in an attempt to adjust the track of its development and to improve our services. In addition, an extra discussion is made for the documentation of process, methodology, and experience of web analytics in general, which would bring universal lessons of marketing research rather than website specific analyses. Furthermore, this paper raises awareness of Open Evaluation which includes the sharing of user statistics. It may become a growing concern for the credibility of CLARIN as open re-search infrastructure.