Organisations struggle to manage the data they currently have effectively to ensure they are asking and answering the right questions. Simply getting more data does not always solve the problems of what questions the organisation needs to ask and what information is needed to ensure a focus on the correct answers. Daragh O Brien shares an experience from managing telecommunications regulation governance projects and links to the opportunity and risks of Big Data, Linked Data, and Open Data in a discussion that looks at what the “So What” questions are that organisations need to have answered like “So what does that mean?”, “So, what are the compliance risks?”, “So what is our Governance approach?”, and “So, what is the way we can make or save money?”. The presentation includes a discussion of “Value Delivery” concepts and how they could be a powerful tool for academics trying to bridge the “So What” divide.