The advances in technology offer a unique opportunity for gathering data that capture the characteristics of the environments where ICT systems are deployed. However, data availability itself is not adequate to solve a number of real-world problems whose solutions depend on multiple, possibly correlated parameters and their patterns, often hidden within large and heterogeneous volumes of data sets. Data analytics are needed to discover valuable information and to solve specific problems. This presentation will provide an account of the “value out of data” work being carried out by EXUS in specific business domains and how this enables the creation of new business paradigms