The success of 3D TV in the home hinges on recreating the immersive experience that audiences enjoy so much in the cinema. However, standardized 3D film content distribution formats require the viewer to sit in a specific position relative to the display in order for the optical illusion behind the "3D experience" to provide a realistic sensation of depth. As most home cinema systems are configured around the viewer rather than the technology, many consumers will therefore be disappointed by the resulting - suboptimal - 3D effect. This presentation describes emotion3D's developments in video processing, which enable 3D film content to be adapted in real-time within consumer electronics devices and convey the same sense of realism as in the cinema.