We’ve come a long way from small pockets of researchers contemplating how knowledge can be acquired, managed and used to a research area which has received many millions of Euros and Dollars in funding and is taken seriously by national governments and a number of major industrial players. I believe that the time is now ripe to take the next step. How do we become as large and as ubiquitous as for example the telecoms industry? In this talk I will outline a number of radical strategies which occasionally will be backed up by evidence and rationale.