The need for ontologies in the real world is manifest and increasing. On the Web, ontologies are increasingly needed — but OWL isn’t being used in many of these applications. This talk explores some of the use and needs for ontologies on the Web in data integration, emerging technologies, and linked data applications. It focuses on deficiencies in OWL's design that have hindered its application, and suggests some directions for making OWL more relevant to the modern Web, rather than the Web of the early 2000's. The talk ends with some challenges to the OWL, and greater ontology, community needed to be addressed if we are to see more use of ontologies on the Web.