Haibin Cheng
homepage:http://labs.yahoo.com/user/261
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Description

Haibin is a Research Scientist in Search Advertising Sciences at Yahoo! Labs. He is working on developing innovative data mining models for the click prediction in sponsored search. He obtained his Ph.D degree in Computer Science from Michigan State University and BS degree from University of Science and Technology of China.


Lecture:

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lecture
flag Personalized Click Prediction in Sponsored Search
as author at  Third ACM International Conference on Web Search and Data Mining - WSDM 2010,
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