Ian V. Rowe oversees MTV's on-air and off-air "pro-social" campaigns that build awareness of issues of importance to the MTV audience, and that encourage young people to take action to address those issues. This includes Choose or Lose 2004, the campaign designed to engage and inform young people and encourage them to register and vote in the last presidential election.

In May 2005, Rowe’s team launched think MTV, a new pro-social initiative that aims to inform and empower young people on the domestic and global issues that matter to them most. The think MTV section of MTV.com will serve as a comprehensive online resource for young people to get more information about issues of concern and ways to get involved locally and globally.

Prior to MTV, Ian was the Director of Strategy and Performance Measurement for USA Freedom Corps at the White House, the President's initiative on volunteer service. Rowe was also founder and President of Third Millennium Media, a media consulting business. He spent two years at Teach For America and holds an M.B.A. from Harvard Business School and a degree in Computer Science Engineering from Cornell University.