We propose bilinear models, a recognition architecture that consists of two feature extractors whose outputs are multiplied using outer product at each location of the image and pooled to obtain an image descriptor. This architecture can model local pairwise feature interactions in a translationally invariant manner which is particularly useful for fine-grained categorization. It also generalizes various orderless texture descriptors such as the Fisher vector, VLAD and O2P. We present experiments with bilinear models where the feature extractors are based on convolutional neural networks. The bilinear form simplifies gradient computation and allows end-to-end training of both networks using image labels only. Using networks initialized from the ImageNet dataset followed by domain specific fine-tuning we obtain 84.1% accuracy of the CUB-200-2011 dataset requiring only category labels at training time. We present experiments and visualizations that analyze the effects of fine-tuning and the choice two networks on the speed and accuracy of the models. Results show that the architecture compares favorably to the existing state of the art on a number of fine-grained datasets while being substantially simpler and easier to train. More over, our most accurate model is fairly efficient running at 8 frames/sec on a NVIDIA Tesla K40 GPU. The source code for the complete system will be made available at http://vis-www.cs.umass.edu/bcnn