Better marketing of innovative ICT solutions to the world of business requires links to be forged between researchers, ICT industry players, and corporate users, and a greater understanding of the market to be reached. This session will bring together actors involved in developing and marketing ‘Semantic Technologies for the Enterprise’ (STE), in implementing semantics in their productive processes and in applied research. These participants will be presented with market research on the conditions for uptake of STE in key economic sectors, along with real-life experiences of turning RTD output into profitable products and services. Opportunity will be given to discuss these results, particularly focusing on ways to identify and fill gaps in the market.