Light at the End of the Tunnel

author: Ramanathan V. Guha, Google, Inc.
published: Nov. 28, 2013,   recorded: October 2013,   views: 132588
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Description

A signi ficant fraction of the pages on the web are generated from structured databases. A longstanding goal of the semantic web initiative is to get webmasters to make this structured data directly available on the web. The path towards this objective has been rocky at best. While there have been some notable wins (such as RSS and FOAF), many of the other initiatives have seen little industry adoption. Learning from these earlier attempts has guided the development of schema.org, which appears to have altered the trajectory. Two years after its launch over 4 million Internet domains are are using schema.org markup. In this talk, we recount the history behind the early efforts and try to understand why some of them succeeded while others failed. We will then give an update on Schema.org, its goals, accomplishments and where it is headed. We will also discuss some of the interesting research problems being addressed in the context of this effort.

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Reviews and comments:

Comment1 Robert Kost, January 29, 2014 at 5:35 p.m.:

Thank you for making this video available. This 'meta-conversation' about Schema is SO essential. Guha, some very helpful background and insight into where things stand and where they're going.


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Comment3 Jocab, November 11, 2020 at 4:39 a.m.:

The Semantic Web is an extension of the World Wide Web through standards set by the World Wide Web Consortium (W3C). The goal of the Semantic Web is to make Internet data machine-readable. https://christopherjacksonlaw.com/


Comment4 Brielle Luna, May 26, 2021 at 8:18 p.m.:

Learned a lot from this online lecture. Glad that it was posted so I can watch it over and over again.

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Comment5 Lester, June 18, 2021 at 9:22 a.m.:

Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general. https://thesoutherninstitute.com/mari...


Comment6 Roland, June 18, 2021 at 9:25 a.m.:

The Structured Data Markup Helper helps you mark up elements on your web page so that Google can understand the data on the page. http://aurand.net/


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