Discovery of Significant Emerging Trends
published: Oct. 1, 2010, recorded: July 2010, views: 3165
Slides
Related content
Report a problem or upload files
If you have found a problem with this lecture or would like to send us extra material, articles, exercises, etc., please use our ticket system to describe your request and upload the data.Enter your e-mail into the 'Cc' field, and we will keep you updated with your request's status.
Description
We describe a system that monitors social and mainstream media to determine shifts in what people are thinking about a product or company. We process over 100,000 news articles, blog posts, review sites, and tweets a day for mentions of items (e.g., products) of interest, extract phrases that are mentioned near them, and determine which of the phrases are of greatest possible interest to, for example, brand managers. Case studies show a good ability to rapidly pinpoint emerging subjects buried deep in large volumes of data and then highlight those that are rising or falling in significance as they relate to the firms interests. The tool and algorithm improves the signal-to-noise ratio and pinpoints precisely the opportunities and risks that matter most to communications professionals and their organizations.
Link this page
Would you like to put a link to this lecture on your homepage?Go ahead! Copy the HTML snippet !
Write your own review or comment: