Luisa Milić is a founder and director of the Ideya Business and Marketing Consultancy Ltd. in Cambridge, UK, launched in October 2004. As an expert in market analysis, business and strategic planning, Luisa offers her services to businesses from across many different industries and sectors as diverse as manufacturing and retail, public services, education, entertainment, IT, financial services organizations and consultancies.

Based on 12 years working experience with KPMG LLP in the United States and 6 years of working experience in Europe, Luisa has built methodologies which allow efficient adaption to the needs of various markets and projects. Part of her work includes seminar on usage of various methods for market research and analysis, which are intended for companies providing such services and facilitation of strategic planning workshops. Luisa has been also involved in preparation of business plans within the European projects (FP6/FP7), with the goals to make the project results meaningful from the business perspective, achieve realization that is economically efficient and ensure long term benefit of the EU investment. As part of these efforts, Luisa Milic has been collaborating with various EC projects partners on preparation of business plans, formulation of strategies and business models related to the exploitation of technical and ideological solutions developed through these projects.

Luisa is a member of The Chartered Institute of Marketing and Cambridge Network. She holds a Master Degree in two majors: Management and Policy Analysis from Carnegie Mellon, Pittsburgh PA and Bachelor Degree in Economics and International Business at University of Zagreb, Croatia.

- 12 years working experience with international corporation In the U.S. - 6 years entrepreneurial experience in Europe