Mark is a serial entrepreneur who has diverse experience in the field of Infocomm technology. He has done software development, multi-media web design and was involved in marketing campaign and brand management with MNCs such as Sony and Panasonic. Mark has taken his latest interest in effective marketing and branding using Semantic Technology by incubating and starting up his latest company, Web Media Analytics. It is an online business intelligence solution that was built from ground up based on Semantic Technology. Mark has mentored and nurtured aspiring technopreneurs and phase them from research into business world. Prior to WMA, Mark was the founder and Director of FXMEDIA Internet Pte Ltd. Started in 2008 as a start-up company with limited resources, Mark has led a young team of developers to become premium web application/design solutions company. The team has developed it's own Content Management System, B2B/B2C Ordering systems and Exhibition Logistics Management Systems. Today FXMEDIA has Panasonic, Sony, Raffles Medical Group and numerous government agencies under the portfolio. Mark holds an MSc in Computer Aided Graphical Technology Application from University of Teesside, UK.