To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research into the innovation process has made it possible to develop "breakthroughs" systematically. 15.356 presents several practical concept development methods, such as the "Lead User Method," where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the "art" required to implement a concept development method. 15.356 is a half-term subject.

Course Highlights

15.356 offers videos of several course sessions, showing how this highly interactive class operates. The assignments page describes how students should approach writing their essays, which cover topics of their choosing.

Course Homepage: 15.356 How to Develop "Breakthrough" Products and Services Spring 2004

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