As you read this, sustainability is altering the direction of business — your business, all business — especially in these volatile times. It is no longer an option exercised by a few socially or environmentally aware leaders. Ready or not, sustainability is an economic dynamic that you cannot afford to ignore. With it comes wholly new responsibilities and options as well as tremendous opportunities that will require rapid and strategic action.

MIT Sloan Convocation 2008 was organized around sustainability because of its profound impact on business, innovation, entrepreneurship, and NGOs. Attendees and those who view the videos online heard essential bulletins from this latest management frontier — and directly from the business leaders who are analyzing and shaping these revolutionary business practices.