Slovenian KDD Conference on Data Mining and Data Warehouses (SiKDD), Ljubljana 2016

Big Data Analysis Combining Website Visit Logs with User Segments and Website Content

author: Matic Kladnik, Artificial Intelligence Laboratory, Jožef Stefan Institute
published: Nov. 15, 2016, recorded: October 2016, views: 1102

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Description

This paper provides three use-cases of combining website visit logs with user segment data, website content and stock volume data. The use-cases provide concrete examples showcasing how to derive insights into behavior of users on the website. We also present how to efficiently derive required data using MapReduce technique, and implement the use-cases using QMiner data analytics platform.

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Reviews and comments:

1 Kate, June 2, 2021 at 1:37 p.m.:

Multidimensional tests test multiple versions of a page to determine which attributes have the greatest impact. In other words, multivariate tests are similar to A/B/n tests https://mediaonemarketing.com.sg/best... in the sense that they check the original for matching variations, but each one contains different design elements.

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