Data available in electronic form provides great opportunities and challenges for the field of data analytics. In addition to the growing amount of traditional data organized in databases, we are facing large amounts of data provided in different forms, such as texts, sensor measurements, digital traces of users, images and video. In science there are massive data stream of astronomy, high-energy physics, ecology, genetics and molecular biology. Moreover, accessibility of technology is enabling collection of data on various aspects of life including fine-grained human behavior, streams of media text and video, records from social media interactions. Data analytics is thus becoming ever more integrated in different fields of science and life in general. Related to text data, there are two sides of challenges - one when we deal with millions of documents and other when we deal with a single document. The latter may be even more demanding as it relates to the true gist of dealing with text, namely 'text understanding'. The talk will address several related issues focusing on data analytics that involve text with practical examples of applications.

"This is the Information Age - everybody can be informed about anything and everything. There is no secret, therefore there is no sacredness."