Can cascades be predicted?
published: June 2, 2014, recorded: May 2014, views: 1511
Report a problem or upload filesIf you have found a problem with this lecture or would like to send us extra material, articles, exercises, etc., please use our ticket system to describe your request and upload the data.
Enter your e-mail into the 'Cc' field, and we will keep you updated with your request's status.
Social networks play a central role in spreading of information, ideas, behaviors, and products. As such "contagions" diffuse from a person to person they may go “viral,” and large cascades can form. However, a growing body of research has argued that virality and cascades may be inherently unpredictable. Thus, one of the central questions is whether information cascades can be predicted and possibly even engineered. In this talk, I will discuss a framework for predicting cascades and making them go viral. We study large sample of cascades on Facebook and find strong performance in predicting whether a cascade will continue to grow in the future. The models we develop help us understand how to create viral social media content: by using the right title, for the right community, at the right time.
Link this pageWould you like to put a link to this lecture on your homepage?
Go ahead! Copy the HTML snippet !