In recent years several standards have emerged or have come of age in the field of terminology management (such as ISO 30042 (TBX), ISO 26162), ISO 12620, etc.). Different user communities in language industry (incl. translation and localization), language technology research, industrial engineering and other domain communities are increasingly interested in using such standards in their local application contexts. This is exactly where problems more often than not arise in the natural need to adapt global and sometimes abstract, heavy-weight standards specifications to local situations that differ from each other. Thus the way standards are prepared needs to be adapted in such a way that different requirements from user groups and from local situations can be processed and taken into account appropriately and efficiently. The papers discusses innovative (web-service-oriented) approaches to standards creation in the field of terminology management in relation to different web-based user groups and semantic web-application contexts, integrating vocabulary-oriented W3C recommendations such as SKOS. The speaker will integrate his experiences in the strategic contexts of FlareNet, CLARIN, ISO/TC 37 and in concrete user communities, e.g. in legal and administrative terminologies (the "LISE" project) and in risk terminologies (the "MGRM" project).