The World Wide Web is at a critical phase in its evolution right now. The user experience is no longer limited to a single offering in a single language. Localisation has offered a web of many languages to users, and this is now becoming a hyper-focused tailoring that makes each web experience different for each user. The need to address the key requirements of a web which is real-time, personal and in the right language is paramount to the future of how information is consumed. This talk will discuss the key trends in personalisation, with particular focus on work being undertaken in the Digital Content Management track of the CNGL, and will provide an insight into current and future trends, both in research and in the living web.