The Rosetta Foundation has recently conducted a first pilot project using SOLAS, a highly innovative, standards-based community space for translation and localization, developed at the Localisation Research Centre at the University of Limerick, in cooperation with the Centre for Next Generation Localisation. This presentation makes a case for demand- and user-driven translation and localization (social localization), and then describes why social localisation requires new technologies—based on open standards and open source—using the experience of the Rosetta Foundation as an example. It will then demonstrate how SOLAS-Match can be used in this context.