The publishing of original content on the Web and later, Web search have developed into two of the most protable sources of business on the Web, supported by revenue from display advertizing and search advertizing, respectively. Despite a traditional separation, what we can observe on the Web today is a gradual blurring of the lines between these two businesses as search engines gradually integrate more and more structured content, and online publishers turn to methods of search for customizing user experiences. This brings both opportunities and a new set of challenges in applying semantic technologies.