Location: Conferences » The ACM Conference Series - ACM International Conference on Web Search and Data Mining » First ACM International Conference on Web Search and Data Mining - WSDM 2008

An Empirical Analysis of Sponsored Search Performance in Search Engine Advertising

author: Anindya Ghose, New York University (NYU)
published: Feb. 25, 2008,   recorded: February 2008,   views: 5323
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Reviews and comments:

Comment1 Macoway_Advertising, December 23, 2009 at 5:08 a.m.:

The First Full Sponsored Search Engine of the World :

[ www.Macoway.com ]

Still a prototype ... but growing, growing, growing...

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