Machine Learning and Causal Inference for Advertising Effectiveness
author: Susan Athey,
Stanford Graduate School of Business, Stanford University
published: Dec. 1, 2017, recorded: August 2017, views: 1506
published: Dec. 1, 2017, recorded: August 2017, views: 1506
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Description
This talk will review several recent methodological approaches to measuring the effectiveness of treatments, such as advertising campaigns. We will discuss methods for dealing with non-random assignment of advertisements to users, as well as methods for estimating optimal policies for assigning advertising to users.
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