Prasad Kantamneni is a User Experience consultant specializing in data driven design. He was the principal architect of the Eye-Tracking platform at Yahoo!, and built the Yahoo! Human Perception Center of Excellence. His work at Yahoo! led to significant user experience and revenue improvements. He has also worked and consulted with a number of companies including Honeywell, Lexis Nexis, and eBay. One of the achievements he is most proud of, is using research to build a case and drive the launch of the search assistance feature (also known as search suggestions) at Yahoo!. This allowed Yahoo! be the first search engine to deploy the Search Assistance feature -- a feature that is now synonymous with searching.