In recent years networks have gained unprecedented attention in studying a broad range of topics, among them in complex systems research. In particular, multi-agent systems have seen an increased recognition of the importance of the interaction topology. It is now widely recognized that emergent phenomena can be highly sensitive to the structure of the interaction network connecting the system's components, and there is a growing body of abstract network classes, whose contributions to emergent dynamics are well-understood. However, much less understanding have yet been gained about the effects of network dynamics, especially in cases when the emergent phenomena feeds back to and changes the underlying network topology. Our work starts with the application of the network approach to discrete choice analysis, a standard method in econometric estimation, where the classic approach is grounded in individual choice and lacks social network influences. In this paper, we extend our earlier results by considering the endogenous dynamics of social networks. In particular, we study a model where the behavior adopted by the agents feeds back to the underlying network structure, and report results obtained by computational multi-agent based simulations.