The ideation process often called the fuzzy front-end to innovation is one of the most crucial steps when starting industrial- and especially collaborative innovation processes. There are numerous creativity techniques like brainstorming to be used in this early phase. This paper introduces another approach based on Serious Gaming. A game to structure the ideation process refQuest has been developed and is briefly described. Two early evaluations have been performed at the University of Bremen in order to verify that the approach supports idea generation in a structured approach and to get an overview on strengths and weaknesses for further enhancements. The approach used for this early evaluation of the refQuest game prototype was based on three different types of input: the observation and the exchange of information between the facilitator and the player, questionnaires comprising questions on the functionality, the utility and the usability of the software as well as questions dealing with the idea generation process, and direct observations during the game.