Project MediaMixer

"Making Media more valuable for its owner and more useful for its consumer."

The main rationale of MediaMixer is to set up and sustain a community of video producers, hosters, and redistributors who will be supported in the adoption of semantic multimedia technology in their systems and workflows to build a European market for media fragment re-purposing and re-selling.

While we have already established, traditional markets for complete videos, e.g. in stock footage portals, media libraries or TV archives, where entire videos may be found and also purchased for re-use in new media production situations, these markets do not permit the easy purchase or sale of smaller fragments of AV materials.

The MediaMixer CA will address this deficit by showing the vision of a media fragment market (the MediaMixer) to the European media production, library, TV archive, news production, e-learning and UGC portal industries. We will demonstrate the achievable benefits enabled by the creation, repurposing and reuse of digital contents across borders on the Web, where media fragments are intelligent digital objects, identified and classified at a highly granular degree, integrated with knowledge management, and connected at Web-scale.

The objective of MediaMixer is to set up and sustain a community of video producers, hosters, and redistributors who will be supported in the adoption of semantic multimedia technology in their systems and workflows to build a European market for media fragment re-purposing and reselling.

Networking with the community will ensure that research results and technology development truly meets the industry requirements and reflects real world use cases.

Demonstrators in media production, news reporting and e-learning will highlight the technology value, with a wider impact achieved through the support of media industry experts and associations to present these results to their members.

A number of events will be organised to network the industry members with the research experts of MediaMixer and facilitate technology transfer (by information days and training), and an online portal will drive the geographically distributed community and act as a central access point to tools, materials, use cases, demos and presentations.