My seminar will first establish my credentials, by explanation of who I am and what my company has been doing for the past 30 years, including 2 video walkthroughs of a hotel and a disco.

My seminar will cover education of designers, their position in the working global environment and professional practice and what that actually means. Furthermore I will be considering the changing role of the commercial interior designer and the need for professional documentation and reporting, given that the current design mix includes many specialized fields, e.g. acoustics, lighting, MEP, audio, video, health and safety, BMS systems, security, etc. …

Next I will briefly explain what is missing in design education and present a presentation of how students and graduates could better understand the scope of their works and their deliverables.

Finally I will explain where I have reached and what more could be done to improve professionalism in design and sum up with the reason for the title.