Web is a highly distributed and dynamic environment that poses a number of challenges to designers and users of Web services and applications. In our research we promote a user centric approach to studying Web related issues and designing solutions that would improve the user's experience. We show how an exploratory study of users' behaviour led to new opportunities for modifying and improving Web publishing practices and browser features. We present the findings from quantitative and qualitative analyses of the users' logs and the impact they had on the prototype design. We point to the depth of problem understanding that has been achieved through the combined approach of statistical analysis of user logs and user interviews.