The W3C's Widget specifications have seen a great deal of support and uptake within industry. Widget-based products are now numerous in the market and play a central role in delivering packaged web applications to consumers. Despite this, the W3C's Widget specifications, and its proponents, have faced significant challenges in both specifying and achieving adoption of i18n capabilities. This talk would describe how the W3C's Web Apps and i18n Working Group collaborated to create an i18n model, the challenges we faced in the market and within the W3C Consortium, and how some of those challenges were overcome. This talk would propose some rethink of best practices and relay some hard lessons learned from the trenches.