Lecture 7 - Can You Sell a Scheme for Operating on Beating Hearts and Make a Business of It?
author: Douglas W. Rae, Yale School of Management, Yale University
recorded by: Yale University
published: July 31, 2012, recorded: September 2009, views: 2844
released under terms of: Creative Commons Attribution No Derivatives (CC-BY-ND)
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Description
Dean of the Yale School of Management, Sharon Oster, explains the CardioThoracic business case. Barriers to CardioThoracic's success are discussed, including competition from other medical firms, "gatekeeper problems," other medical procedures, and difficulties understanding needs of the firm's customers. Various players in the case are identified, as well as their specific interests and potential strategies for articulating these interests. Dean Oster analyzes interest misalignments, information asymmetries, and discrepancies in values among the various players in the case.
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