Electronic Media companies face the challenge of heterogynous sources, media formats and information overflow. A key issue is related to connecting “similar things” under the content umbrella and to provide relevant information to the user. Further the companies face more pressure for cost controlling and therefore seek to implement solutions that help to automate as many processes as possible. Under the working title “Semantic Newsroom” Ontos and his service partner Avicomp have started to develop solution for the e-media industry. The track will tackle questions like: • Can LOD bring value to content? • Is there a smart re-use of multimedia content? • Can we organizing and package user-generated content? • Can we link various formats by semantic similarity? • Does semantics facilitate journalist‘s every-day work in any way? The track is based on a use case and will highlight existing solutions and concepts that address the above questions. The track will show how semantic technologies and semantic web services have been used and what lessons have been learned. The conclusion is an outlook which is based on the first feedback from the customer. The outlook is a view into the future work at the customer. We will share the future roadmap of new topics, especially the automated electronic planning system which is dedicated to issues related to knowledge management and information integration.