Blind Men and the Elephant: Detecting Evolving Groups In Social News

author: Roja Bandari, University of California, Los Angeles, UCLA
published: April 3, 2014,   recorded: July 2013,   views: 2021
Categories

Related content

Report a problem or upload files

If you have found a problem with this lecture or would like to send us extra material, articles, exercises, etc., please use our ticket system to describe your request and upload the data.
Enter your e-mail into the 'Cc' field, and we will keep you updated with your request's status.
Lecture popularity: You need to login to cast your vote.
  Delicious Bibliography

Description

We propose an automated and unsupervised methodology for a novel summarization of group behavior based on content preference. We show that graph theoretical community evolution (based on similarity of user preference for content) is effective in indexing these dynamics. Combined with text analysis that targets automatically-identified representative content for each community, our method produces a novel multilayered representation of evolving group behavior. We demonstrate this methodology in the context of political discourse on a social news site with data that spans more than four years and find coexisting political leanings over extended periods and a disruptive external event that lead to a significant reorganization of existing patterns. Finally, where there exists no ground truth, we propose a new evaluation approach by using entropy measures as evidence of coherence along the evolution path of these groups. This methodology is valuable to designers and managers of online forums in need of granular analytics of user activity, as well as to researchers in social and political sciences who wish to extend their inquiries to large-scale data available on the web.

Link this page

Would you like to put a link to this lecture on your homepage?
Go ahead! Copy the HTML snippet !

Write your own review or comment:

make sure you have javascript enabled or clear this field: